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yorusYorus
(a.) — Index

Agencies promise.Consultants theorize.Yorus operates.

Not an agency. Not consulting. The team that takes the bottleneck, designs the system and ships it into operation.

Yorus steps in when marketing promises, sales fights fires, CRM lies and management decides in the dark. We build the system that closes that gap.

Turn on the lightsSee the FORMA method

30 min to find where the operation loses money, speed and control.

  • FORMA /
  • [01]FACT
  • [02]OPERATION
  • [03]RHYTHM
  • [04]METRIC
  • [05]AUTHORITY

Traffic Intel · Live

Reading must become next action.

  • meta-ads / creative C7+24%
  • google-perf / search−12%
  • newsletter / re-light+8%
(b.) — Diagnose

The market normalized beautiful campaigns and shattered operations.

Leads arrive cold. Support replies late. Marketing celebrates volume. Sales complains about quality. CRM becomes a graveyard. And leadership only sees the damage afterwards.

That's not growth. It's a leak. We build the system to see, fix and scale before the target turns into an excuse.

  • Leads arrive without an owner

    Impact
    Money burned in media
    Required system
    Sales SLA + a CRM that's alive

  • Marketing shows numbers, not cause

    Impact
    Budget decided on hunches
    Required system
    Tracking + attribution + quality reading

  • Sales lives on improvisation

    Impact
    Targets depend on heroes
    Required system
    RevOps + playbook + executive dashboard

  • Operations holds it all by hand

    Impact
    Margin dies in rework
    Required system
    Internal software + real automation
(c.) — Approach

We don't optimize the parts. We swap the engine.

If the bottleneck is in traffic, support, CRM, management or manual process, the answer isn't another meeting. It's architecture, software, data, AI and execution until the operation stops leaking.

(d.) — FORMA

FORMA is the bar. Everything else is opinion.

Every front we build must prove one thing: it lands as fact, sustains operation, holds rhythm, moves a metric or strengthens authority. If it doesn't move that bar, it doesn't ship.

Marketing

Fewer wasted leads. More trackable opportunity.

Attribution, tracking and quality reading to stop confusing volume with growth.

Sales

Fewer cooling opportunities. More sales under control.

SLA, CRM, automation and intelligence to turn follow-up into discipline, not luck.

F

Fact

Decisions start with verifiable data. Not gut feel, opinion or meeting narrative.

O

Operation

Systems running, not slides. Process, ownership and rhythm until delivery lands whole.

R

Rhythm

Weekly cadence of execution, reading and correction. Operation without rhythm is pretty intent.

M

Metric

An indicator that decides the next move. If the number moves no one, it's report decoration.

A

Authority

A company that looks improvised cannot defend its price. Brand, experience and a system firm enough to set the standard.

(e.) — Capabilities

What we build when the operation runs out of improvisation.

(a.)

Growth & Marketing Systems

Acquisition that stops asking for faith and starts delivering reading, conversion and pipeline.

  • Acquisition strategy
  • Campaigns and funnels
  • Conversion landing pages
  • Continuous CRO
  • Analytics and tracking
  • CRM and lifecycle marketing
  • Performance dashboards
  • Intelligent traffic and intent analysis
(b.)

Intelligent Software

Software to kill critical spreadsheets, manual process and integrations no one wants to fix.

  • Custom systems
  • Operational dashboards
  • Internal portals
  • Cross-platform integrations
  • Commercial tools
  • Process automation
(c.)

AI & Automation

AI where there's repetition, delay, bad decisions or support impossible to scale.

  • Intelligent support
  • Lead qualification
  • Traffic analysis
  • Smart reporting
  • AI workflows
  • Opportunity prioritization
(d.)

Client Experience

Experiences that reduce friction and make the client feel the company is in command.

  • Institutional sites
  • Landing pages
  • Digital onboarding
  • Client area
  • Personalized experiences
  • Conversion journeys
(f.) — Traffic Intelligence
live · system reading

A dashboard of just numbers is a late report with a pretty interface.

Source, channel, campaign, creative, behavior and conversion leave traces. We cross those signals to show what to cut, what to accelerate and where to act before the report arrives late.

  • 01 · paid↗ +24%
    meta-ads / creative C7hot
  • 02 · paid↘ −12%
    google-perf / searchcold
  • 03 · direct↗ +8%
    newsletter / re-lighthot
  • 04 · social↗ +3%
    tiktok / organicwarm
  • 05 · organic→ stable
    google / brand searchwarm
  • 06 · social↗ +11%
    linkedin / thoughtleaderwarm
  • 07 · crm→ −1%
    crm / sleeping accountscold
  • 08 · referral↗ +17%
    partner / cohort Ahot

Reading must become next action.

(g.) — Portfolio

Systems portfolio

Systems built to solve real leaks: acquisition, CRM, data, prospecting, hospitality and operations.

  • 01growth

    YNex

    imobiliário · captação + CRM + automação

    → previsibilidade comercial

  • 02software

    YCore

    core operacional sob medida

    → controle e produtividade

  • 03automation

    Data Hub

    dados integrados + visão de gestão

    → decisão e rentabilidade

  • 04growth

    YProspect

    prospecção + enriquecimento + priorização

    → pipeline comercial

  • 05software

    PMS Hoteleiro

    hospitalidade · operação + integrações

    → controle operacional

  • 06ai

    YMonitor CRM

    AI bot + relatórios comerciais

    → visão comercial contínua

Get the full dossier →

Want to stop treating a structural bottleneck like a campaign problem?

Expose my bottleneck →
(h.) — Method

From the problem nobody sees to the system nobody can live without.

01

Diagnose

We get inside the funnel, the CRM, the channels, the reports and the process that jams the operation.

02

Design the system

We turn chaos into architecture: journey, data, automations, integrations, SLA and metrics.

03

Build fast

We build fast, focused on the bottleneck that costs the most money, time or control.

04

Launch & improve

We ship to production, measure behavior, cut noise and grow the system on real data.

(i.) — Founders

The people who point out the problem also build the way out.

Yorus is led by Gabriel Falcão, Victor Verrone and Leonardo Steglich. Strategy, engineering, product and sales operations on the same table to ship running systems, not polished decks.

Leonardo Steglich

Co-founder

Marketing, relationship, positioning and client-led growth.

Victor Verrone

Co-founder

Strategy, commercial operations and business development.

Gabriel Falcão

CTO / Co-founder

Software architecture, AI, automation, product and intelligent systems engineering.

(j.) — Manifesto

We are tired of a market that accepts little. Bland delivery. Consequence-less campaigns. Decorative CRM. Dashboards that decide nothing. We stepped in to raise the bar: growth with fact, operation, rhythm, metric and authority — building software, intelligence and operations that change the game.

(k.) — Start

If the operation is leaking, the next campaign only multiplies the damage.

In 30 minutes, we find the bottleneck costing you the most money, speed or control — and point which system to build first.

  • You talk to the people who understand and build — no handoff to generic support.
  • Ideal for operations with active marketing, pressured sales and scattered data.
  • Direct diagnostic: where it leaks, why it leaks, which system to build first.

30 min · no boilerplate · response within 1 business day

Your data stays with Yorus. Used only to reply to the diagnostic — never for mailing.

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